Welcome supply chain leader! I would like to kick off our time together with a discussion on cutting through the noise and clutter of competing challenges when needing to focus your organization on the importance of what YOU have to say relative to supply chain.
Have you ever heard an audio technician talk about “signal to noise ratio?” Signal-to-noise ratio is a measure used in engineering that compares the level of a desired signal to the level of background noise. A ratio less than 1:1 indicates more noise than signal. One can relate the signal-to-noise ratio informally to refer to the ratio of urgent and useful information to the amount of irrelevant data cluttering a professional conversation.
Your colleagues on the overall leadership team look to you for clarity to help them cut through the noise and attain reassurance of the best approach to move ahead, boldly, with a shared vision for success.
To help improve the profile of your strategic message in relation to attention-robbing noise, keep what you have to say TRUE.
- (T) Timely: The issue is current and will be ongoing or worsening if not addressed.
- (R) Relevant: Directly effects your organization, and you need the help of your colleagues to affect necessary change.
- (U) Urgent: High importance compared to other issues and challenges, demands priority attention and action.
- (E) Explicit: Clear explanatory information, multiple data elements with compelling interpretation, identify feasible and effective actions.
When faced with a crucial correspondence on disruptive supply chain issues or initiatives, the ‘TRUE test’ for your communication will help your “signal” cut through the “noise” of multiple messages and conflicting priorities.
Please leave a comment if you have a great approach you would like to share for how you accomplish clear and effective messaging.
Keep filling the hands that heal!