Rare Hare


My dad once told me that if I wanted to catch a “one-of-a-kind” rabbit, UNIQUE up on him…

The rabbit joke resonated with me, and I began calling certain events a “rare hare.” A rare hare was a singularly unique event among the very common place, an event that stood out as remarkable among the unremarkable. The iconic example of course being that rabbits are plentiful and they multiply very quickly and in general they’re all the same. That is of course until you find the rare hare.

When we are launching an idea, or an initiative, or planning out a microbrand strategy to connect our stakeholders with a great idea, remember to show that one ‘rare hare’ in among all the common white rabbits. When it is important to connect great people with great ideas we need to make sure that we are introducing the right concepts to get people talking and connecting with each other in shared purpose.

I wish you all the best in unique-ing up on that one rare hare, and until next time… thank you for all that you’re doing to fill the hands that heal.


Please click here to view the “Rare Hare” video on my YouTube Channel. 




  1. Janet Say · February 29, 2016

    Very cute video, Tim.


  2. Doug · March 2, 2016

    I like what you’re doing Tim!


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